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Our Heros

Brand Ambassador: 14-Time All-Star Dirk Nowitzki

Our partnership with Dirk Nowitzki began in January 2016. He is the first global brand ambassador for Bauerfeind AG. The importance of family, a down-to-earth attitude, and a love of sports are what unite Bauerfeind and the basketball superstar. Dirk Nowitzki was a fan of Bauerfeind products long before the official partnership, saying: I have to be able to rely on my body and Bauerfeind helps me to do that. Its products are world-class.

In summer 2016, this top athlete had the chance to visit the company's headquarters in Zeulenroda, Thuringia, to personally get to know staff and find out more about production during a tour of the site. I’m impressed with what people are accomplishing here and felt at home straight away – such a warm welcome. We have a lot in common: the importance of family, being down-to-earth and enthusiasm for sports, said Dirk Nowitzki.

The top shooter from Lower Franconia and Bauerfeind AG have a lot in common: We keep noticing something when we work with Dirk: We share the same values. He is unbelievably down-to-earth, just as he showed again today. He knows that hard work leads to success. We also make sure we always give our best. Whether it's on the court or during the development and production of our products said Prof. Hans B. Bauerfeind, Chairman of the Executive Board.

Brand Ambassadors: Germany's fastest marathon twins - Anna and Lisa Hahner

Anna and Lisa, also known as the Hahner twins, are two of Germany’s best long distance runners. In addition to numerous German championships, these two exceptional runners have also won a lot of first places at international marathons. They are Bauerfeind-Partners for sports supports, sports socks and compression sleeves.

Brand Ambassador: Ski Cross World Champion Andrea Limbacher

She is devoted to her home region, she has a cheerful nature, and she is incredibly ambitious – and she knows the pitfalls of elite sports like no other: Andrea Limbacher. Perhaps laughter is one of the ski cross champion’s secret ingredients in overcoming a setback. Andrea has had her fair share of bad experience. After an injury two years before the 2015 ski cross world championships, the way back was not easy. The sporting career of this charming Austrian racer has always been an emotional roller coaster. Her biggest success so far was being ski cross world champion in 2015 in Kreischberg.

Andrea Limbacher: Profile of an exceptional athlete

- Date of birth: July 25, 1989
- Place of birth: Bad Ischl in Austria
- Ski Cross World Champion in 2015
- Competitor in the Olympic Games in Vancouver in 2010, Sochi in 2014, and PyeongChang in 2018
- 4 World Cup victories (Status: 26th November, 2018)

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